This entry is somewhat different compared with my previous posts but I enjoy sharing my dining and cooking experiences as well as anything related to food! I came across the following passages on biscuits (or cookies in some regions) while reading Alain De Botton's recent work titled: "The Pleasures and Sorrows of Work." I certainly did not expect to learn much about food from such a book, talk about pleasant surprises! In addition to the making / baking of biscuits, it talks about the importance of branding and perhaps how branding is the key rather than the cooking itself. I have to agree to a certain extend how branding or a brand effects us psychologically when it comes to purchasing food items.
